Rabbits are a familiar symbol of the Easter holiday. It is no surprise that children beg their parents for a bunny of their own. Ill-prepared to care for these unique creatures, their "owners" often quickly tire of them, flooding local humane societies and rabbit rescues with former Easter rabbits or dumping them outside to die. The Make Mine Chocolate! campaign was created to educate the public on the realities of living with a rabbit, and to discourage giving live rabbits as Easter gifts.
In 2002, in an attempt to address the problem of unwanted Easter rabbits, the Columbus House Rabbit Society began a campaign to educate the public on the realities of living with a rabbit, and to discourage giving live rabbits as Easter gifts. Using ceramic pins in the form of chocolate bunnies as the symbol, the campaign's goal is to spread the message that rabbits should not be casually acquired, and to educate the public about the special needs of these often-fragile creatures.
Since its humble beginnings, the Make Mine Chocolate! campaign has grown to become an international effort, with partners and supporters throughout the world who are committed to sharing the message with their communities. A sister organization, Make Mine Chocolate! UK, actively promotes the Make Mine Chocolate! message throughout the United Kingdom.
Our mission is twofold. First, the campaign and its supporters offer comprehensive education about humane care and treatment of rabbits for potential and current owners. Second, by means of social media and this website, the campaign provides an archive of the variety of ways our partners and supporters have shared the Make Mine Chocolate! message in their communities. Our hope is that this archive will serve as inspiration for individuals and organizations who want to participate in the campaign.
The Make Mine Chocolate! campaign is at heart a grassroots community. By encouraging and supporting our partners, our hope is to make the Make Mine Chocolate! message a familiar part of the Easter season.