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    Help us spread the message: No live rabbits for Easter

    The Make Mine Chocolate! campaign was created to address the problem of unwanted Easter rabbits by encouraging parents to choose stuffed or chocolate rabbits rather than live rabbits.

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    Rabbits are commonly relinquished to animal shelters

    Rabbits are the third-most commonly relinquished animal to shelters and rescues, behind dogs and cats. Unwanted rabbits face a cruel death when abandoned outside, either killed by predators, hit by a vehicle, unable to survive harsh weather conditions, or death due to parasite infection.

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    Rabbits are complex creatures with unique needs

    Rabbits are not like dogs and cats. They are prey animals who can be easily frightened by loud noise and quick, unpredictable human movements.

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The Make Mine Chocolate! Campaign

Rabbits are a familiar symbol of the Easter holiday. It is no surprise that children beg their parents for a bunny of their own. Ill-prepared to care for these unique creatures, their "owners" often quickly tire of them, flooding local humane societies and rabbit rescues with former Easter rabbits or dumping them outside to die. The Make Mine Chocolate! campaign was created to educate the public on the realities of living with a rabbit, and to discourage giving live rabbits as Easter gifts.

News and Activities

Make Mine Chocolate 2024

Here is our new 2024 Make Mine Chocolate Public Service Announcement. Enjoy!


We're Live!

After months of planning, research, design and implementation, the upgrade to our Make Mine…

Rabbit Quiz

Rabbits are a good first pet for young children

Pet stores often sell rabbits as good starter pets for young…

Rabbits require as much vet care as dogs and cats

Many experienced rabbit owners will tell you that rabbits…

A good rabbit pellet is a complete diet

One reason rabbits are easy to care for is they only need fresh…

Rabbits can live as long as a large dog

Parents often consider a rabbit for their child because of…

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