Help Us Celebrate 15 Years of Make Mine Chocolate!

2017 marks the 15th year of the Make Mine Chocolate! campaign. Starting with our signature ceramic pin in the shape of a chocolate bunny, we wanted to start a conversation about rabbit welfare during the Easter season. Our website provides a variety of marketing materials to those interested in carrying out their own MMC activities. “Interactive Bun” provides hands-on activities accessed on the website, offering entertaining opportunities to explore the demands of living with a rabbit. Our Facebook and Twitter presence remains key to building strong ties with our partners and supporters throughout the world. Using a combination of our marketing materials and their own creativity, countless people have brought the campaign's message to their own locales. 

Now it's time to look ahead to the next 15 years. We need to re-think how we communicate our message and everything is open to a fresh look:

  • The look, feel, and content of our website
  • Our education strategy through online and traditional media
  • The design and content of our marketing materials, logo, and other branding materials
  • Our use of social media
  • New types of communication media, activities and events to reach the public who may have little experience with rabbits
  • Everything!

The Internet has significantly increased competition for people's attention, making it even more challenging for  us to get our message out. This is where you come in.  

We're holding a contest for the most creative ways of spreading the Make Mine Chocolate! message. 

If you are interested in participating, either as a submitter or voter, please see our flyer. Direct any questions to Sue.

Thank you for your support!

Make Mine Chocolate! 2016

Two bunnies eating

Yes, we are still here!

This website has not been touched in a long time and we’re hearing concerns that the Make Mine Chocolate! campaign has ceased to exist. Terri Cook, our fearless campaign leader, prefers to hold court on the Make Mine Chocolate! Facebook site. It’s easy to use and provides an open forum for campaign supporters to post their activities and discuss topics of interest. Spend a little time on our Facebook wall and you will find a vibrant community of passionate supporters. Kudos to Terri for keeping the campaign going! So, yes, the campaign is very much alive.

However, we still think there may be value in this website. While Facebook focuses on the “now,” we think a more permanent repository of content would also be useful. In particular, we hope to provide a place where we can document our partners' activities in order to make those ideas available to others. We also hope to expand our educational activities through additional Interactive Bun content.

The software that supports our website has recently received a major upgrade. We see this as a great opportunity to upgrade our website as well.

Our goal is to make this site useful to our partners and anyone interested in learning more about life with rabbits. Got an interesting idea for our website that you would like to share with us? Send it to Sue or Terri.

We hope that you will continue to support the Make Mine Chocolate! campaign!