In a bold move, the Brooklyn Bunny Cam is going dark (well, pink) for Easter. Because this live cam shows Roebling the Brooklyn Bunny in all his bunny cuteness, his webmasters fear that he could inspire some viewers to acquire a bunny of their own without realizing the enormous responsiblities of rabbit guardianship. So, in an effort to discourage impulse purchases, they have taken the bunny cam offline until after Easter. We salute them and eagerly await the return of Roebling.
Raccoon Valley Animal Sanctuary and Rescue of Boone, IA is hosting an Easter event at a local Petco. Linda says, "The Manager at our Petco LOVES US." This particular Petco does not allow rabbit sales within ten days before or after Easter in the hope of preventing impulse purchases.
RVAS is offering photographs with a giant chocolate bunny, an in-store Easter egg hunt with "instant winner" tickets hidden in 25 of the 250 eggs they are hiding. The prize is - of course - a CHOCOLATE bunny! They will pass out MMC literature and have a bunny expert on site to answer any questions the public has on living with a bunny.
Our Partners are getting all kinds of media attention!
In Wichita, KS, Joyce (aka "Grandma Bunny") of Bunny TNT will be promoting MMC in her interview Tuesday, April 3rd on local NBC affiliate KSN's evening news.
The Sun paired the article with a streaming video/audio slideshow of Rabbit Haven's Sue Brennan telling the story of how her group began. The Montgomery County (MD) Humane Society was featured in a terrific article in the DC Examiner. They are also hosting "Bunny Hop" events, to allow kids to interact with real rabbits and learn about responsible pet care.
Our own Terri Cook was interviewed for an article by Sunny Branson of the Catalyst magazine as well as for the Kitsup Sun article listed above.
MMC has also made the front page of the Pets section of the Humane Society of the United States' website.
If your group or organization has made the news, please let us hear about it! Email a description of your appearance and a link to email@example.com
This weekend, the San Diego HRS chapter is hosting an educational event where they plan to pass out MMC flyers. They have been a fantastic Partner! But their real spark of genius this time was to dream up MMC "badges" for the kids (aka round sticky labels) with a ribbon at the bottom! They've also arranged for photos with the "Easter bunny" - a person in a bunny suit! Now that's the kind of Easter bunny we're talking about!
Bunny TNT was featured on the Brett & Tracy Morning Show on B98-FM in Wichita, KS last Monday. The family-oriented Brett & Tracy show is the top rated morning show in the city. Bunny TNT representatives Michael and Joyce shared the limelight with bunnies Sky and Marshmallow – be sure to check out their photos (on the right side of the page, scroll down). The also treated their hosts to MMC pins and chocolate bunnies from Cocoa Dolce Artisan Chocolates!
Then, in a surprise gesture, B98-FM presented Bunny TNT with the "Make A Difference Monday" Award for bringing the Make Mine Chocolate campaign to Wichita! Congratulations on a great campaign and a terrific achievement!
Columbus HRS member Emilie Davis has been working with the Talawanda School Board in Oxford, OH to share the MMC message with students. She has arranged to have a “Make Mine Chocolate!” flier sent home with every child in the school district. “That's a lot of families that will get the word that rabbits don't make good Easter presents,” Emilie said. We say, “Good job, Emilie!”
Representatives from Alabama EARS and sanctuary bunny, Morgan, were on Star 99.1 FM on a program called The Tennessean Journal on Sunday, March 25th. They said that even though the listeners couldn’t see or hear Morgan, she certainly gave a nice focus to the show.
Ruth Fledermaus says, “It was a pre-recorded show with announcer Mark Hunter, and he really made us sound great.” We know it’s because they are! Of course it doesn’t hurt that they took a big chocolate bunny basket with them!
Having the support of Cocoa Dolce will bring increased attention to the campaign, as it is “one of the hottest must-do's in the area.” The shop offers coffees and gelatos, but their chocolates are considered a true luxury. At Easter, some of their chocolate rabbits retail for $35, but we’ve heard they are worth every indulgent cent.
Bunny TNT will also be on the radio today to talk about their Make Mine Chocolate! campaign, including their partnerships with the local Humane Society and Cocoa Dolce.
Ladies Blend, our natural bath and beauty Partner, has created a special product just for kids at Easter. They've also made a special page and added information about the Make Mine Chocolate mission and website, including links. These chocolate and vanilla scented bath salts are another option for parents, family and friends who are contemplating giving a rabbit to a child as an Easter gift. Ladies Blend is offering these wonderful natural products at an exceptional price for Easter. They also remind parents that "quality time teaching your children about natural bath goodies along with kindness and respect for animals is time well spent." We agree!