"HOP" is a new animated/live action movie scheduled for release in April 2011. While I'm sure this is a cute movie, I am not thrilled that it will mean more impulse Easter bunnies that will end up at shelters, rescues, abandoned outside or neglected.
Since it's said that the best defense is a good offense, we will need to start early this year with our "Make Mine Chocolate!" message.
Please send POLITE comments to Universal Pictures and ask them to include the "Make Mine Chocolate!" PSA starring Rich Little (available on the MMC website) as part of the distribution, and to link to the MMC website from the movie website.
We'll also be encouraging supporters to contact local theaters showing the movie and ask to post or pass out MMC flyers. You can read more about the movie and view the trailer here:
Happy Easter, folks.