As always, our Partners are finding clever ways to share the “Make Mine Chocolate!” message. From the west coast to the east coast, in Canada and across the Atlantic in the UK, groups and individuals are telling their neighbors that rabbits are not disposable pets! Here are just some of the creative things our Partners are doing:
On the airwaves! Alabama EARS was on the Chris and Dee Dee show on Star 99.1 FM in Huntsville, AL (the top-rated radio station in Huntsville). They were invited to be on the show after they delivered a press release with a huge basket of chocolate Easter bunnies! They also made a new friend in Lisa Mason of the New 106.9 The Eagle, Birmingham’s Classic Hits Station, when she met them at the Cottontails Craft Show. She has been promoting MMC on her station’s website.
Alabama EARS offers this advice to other groups: radio stations really seem to like being bribed with chocolate bunnies and MMC pins!!
In Wichita, KS, Bunny TNT (Training, Nurturing, and Therapy) will appear on a very popular morning radio show on B-98 FM in a live interview before Easter.
Columbus HRS president, Karalee Curry, will be making her annual appearance on the Louie Free Radio Show, which broadcasts from Youngstown, Ohio. Retailers hop to it! Rabbit Central is again including a flyer in with every order they send out! Cats & Rabbits & More is pasting our postcard to the outside of every shipping carton – that way even the UPS drivers will get the message that rabbits are not disposable pets!
MMC in print! MMC received extensive coverage in the current edition of Kind News, a publication of The National Association for Humane and Environmental Education (NAHEE), which serves as the youth education affiliate of The Humane Society of the United States (HSUS). And MMC’s Terri Cook recently answered interview questions for The Times of Northwest Indiana for an upcoming article. Other publications covering the campaign include The Wichita Eagle newspaper (Wichita, KS), who interviewed Bunny TNT, and The Journal News of Westchester, NY published a Letter to the Editor, written using the MMC template.
E-zine coverage! MMC is receiving coverage throughout the online community. A short article appeared on the Deviant Art website in early January. Freelance writer Terra Walters will be publishing an article in the coming weeks, and the April issue of Catalyst magazine will feature an article by Sunny Branson covering the MMC campaign.
High School MMC Fundraiser! The ambitious students of the Richardson (TX) High School CARE (Concern for Animal Reform and Education) group are holding a fundraiser to increase awareness of what happens to Easter bunnies around Easter time. The money they raise will be donated to Make Mine Chocolate! to allow us to continue our important work.
Adopt a rabbit! One of the most clever ideas we’ve heard this year came from All Creatures Rescue & Sanctuary in North Carolina. They’ve created Plush Bunny Adoption Kits, with each stuffed bunny coming with a care guide, the HRS coloring book, an "adoption contract" with simple-to-understand bullet points of responsibilities towards real bunnies, and a pretend "pen" for the bunny to live in, which the child can decorate. Each toy bunny is named after a real rescued rabbit and comes with a printout of his/her picture and real-life story.
“Make Mine Chocolate!” has gained popularity in cyberspace, and not just by linking to traditional websites. With the increasing popularity of personal networking pages, the ability to share the MMC message has exploded. One way is through Meet Up groups, who organize to meet and distribute our flyers, postcards, and other materials, such as SAVE (Saving Animals Via Education). We’re also connecting to individuals who believe in our message with our own networking pages. MMC can now be found on Facebook (at www.facebook.com/group.php?gid=2245514436) and My Space (at www.myspace.com/makeminechocolate) . These pages have been created especially for encouraging visitors to link back to the main MMC site, to browse, explore the Interactive Bun, and learn that rabbits are not disposable pets. Linking to these sites (by becoming “friends”) will encourage visitors to your own site to check us out.